SEO November 2023 Updates

Google AdSense Update

On 2nd November, Google AdSense announced that they are switching from the pay-per-click model to the pay-per-impression model. This announcement is big but you won’t be able to see the difference in any account right now. Whichever websites use Google AdSense and show ads on their website, how much payment will they get? It depends on how many ads have been clicked on their website. This has been the case till now. Now, Google will decide your payment based on how many impressions the ads on your website are getting. Now, the pay-per-impression rate will be a lot less than the pay-per-click rate because impressions are a lot more and clicks are a lot less. And according to Google, more or less, your revenue will be the same. But ultimately, Google will see its benefit from this. But at least, those types of scams will stop where only a few websites will click on the ads on their website. That problem is going to be solved. I hope at least.

Google Core Update

This is the second update of 2nd November. Google started a broad core update rollout on 2nd November. According to Google, in this November core update, different parameters are being targeted from the October core update. Anyway, Google doesn’t give us a lot of information about the core update.

Performance Max campaigns Update

On 7th November, Google announced a lot of updates in the Performance Max campaigns.

Let’s take a look at all these changes one by one.

  1. Number 1, Generative AI will be used in the headlines and description.
  2. Number 2, The images used in the Performance Max campaign, for those assets, you can use Generative AI to create images.
  3. Number 3, For these campaigns, Google will soon start providing AI-based editing to its own images. And
  4. number 4, AI-generated images will have a watermark which will clearly show that these images are AI-generated and not real.

Search Generative Experience Update

On 8th November, Google opened SGE, Search Generative Experience, in more than 120 countries. It has been launched in almost all countries. Even though this product is still in beta mode, but you can now ask follow-up questions from SGE, you can do translation, AI-based translation, which is much better than normal machine translation. The way Google is promoting SGE, I feel that by next year February, Google will formally launch SGE in search results and SGE-featured snippets will be permanently replaced.

Page Experience Report Update

On 8th November, Google changed the Page Experience Report. This announcement was made by Google in April. Google will remove scores from the Page Experience Report, the Core Web Vitals report will remain, and the HTTPS report will also remain as it is in the Search Console.

November Review Update

On 8th November, Google also launched the November Review Update rollout. At first, it looks like Google is launching the update after the update, but, if we all keep quiet for a minute and ask ourselves, in the last year, how much AI has flown on the internet, we will get the answer.

Google Update Software Policies

On 9th November, Google divided the malicious and unwanted software policies, into three parts.

  1. Malicious Software.
  2. Compromised Site. And
  3. Unwanted Software.

As the name itself makes it clear, if your website wants to download software, tools, or scripts on a user’s device, whether it is good or bad, it doesn’t matter. So, an unwanted software policy will be applied. And, even after user permission, if you are downloading a software, tool, or script, which is harmful, then a malicious software policy will be applied.

In these three cases, Google will give you a warning a week in advance. You will have to remove such pages, products, or software, and correct it so that your shopping ads can run. Or, your product, your feed, can be seen in the free shopping listing.

On 13th November, Google announced a new report. This report, which will be available in Google Search Console, will show your website’s learning videos’ performance, search appearance, etc. For those pages, such reports will be visible in your Google Search Console dashboard.

On 15th November, Google launched two new features on the search results page. Notes, and Follow. In the Notes feature, under any search results, you will see a button, in which, you will see comments and insights given by normal users.

These notes can be dropped on any search results, and this is also indexable. Similarly, on any topic, when you search, you will get the option to follow that topic. Not any person, will get the option to follow the topic. With this, Google will show you more content related to that topic.

On 15th November, Google launched one more report in the Search Console, which is Robots.txt report. This report gives useful details about the Robots.txt file, tells about Robots. txt’s errors, and even a hidden feature, save the history of the Robots.txt file for 30 days.

On 15th November, Google launched a new Google Analytics interface. In this, everything’s position has been changed. Due to this, there is confusion.

On 15th November, has renamed Bing Chat and made it a co-pilot. Behind the success of Chat GPT, Bing tried to promote its search engine with the help of an AI chatbot. But, unfortunately, the Microsoft team didn’t understand the situation and the hold on Google’s market.

On 15th November, Microsoft announced that they would use AI-generated descriptions in Bing’s search results. Microsoft will use GPT-4 for this task. And, if you don’t want to use these AI captions with your website, then you can use no-archive and no-cache tags on your pages.

On 16th November, Google updated its search quality raters guideline after almost a year. In this guideline, Google has made only 3 changes.

  1. the definition of the needs met category has been simplified.
  2. for different types of pages, guides have been given, and
  3. the examples in this guideline have been updated. Old outdated examples have been removed. And for new types of content like shots, new examples have been updated.

Emo Video and Emo Edit Meta Tool

On 16th November, Meta and Facebook have announced a video and image editing cum generation platform. Emo video will be the video tool and emo edit will be the image tool. In both, in chatbot style, you can make a video by giving a prompt. This has just been announced. It has not been launched yet. It will be available for the public after some time.

On 24th November, Google announced that from 8th January 2024, Google’s Crawl Rate Limiter Tool will be removed. For those who don’t know, this tool, by using this, you can tell Google that you have to crawl less or more on your website. From 0.003 requests per second to 333.333 seconds per request, this time limit can be set

On 27th November, Google has announced two more reports. This is the Discussion Forum and Profile Page. If your website is a forum or profiles can be created on your website, then you can use these types of schema data in your pages which will look like this in SERP. For these, such reports will be shown in the Search Console.

On 29th November, Google supercharged the information type schema data. Now, you can add a name, alternate name, legal name, description, address, phone, email, number of employees, founding date, tax ID, etc.


No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *