Increase Your Website Traffic and Visibility with Our Complete SEO Checklist for 2024

The year is about to go to 2023, and 2024 is about to come. This year, the SEO world faced many SEO updates and other SEO changes that impacted our and your websites. So we need to change our SEO strategy using this complete SEO checklist for 2024. Before you fall while watching AI videos in this new year, why don’t we make a checklist of SEO, which will help your website, your business, and your e-commerce store grow? In this blog, we will look at a complete SEO checklist of 8 points, by following which you can find new sources for your website in terms of traffic, visibility, and rank, and can make your website, your business, and your e-commerce store grow.

Before delving into the checklist, let’s outline the objectives we aim to achieve:

1. Website Audit for Traffic and Visibility Opportunities: Identify new traffic and visibility sources through a comprehensive website audit.
2. Technical Issue Resolution: Uncover and resolve technical issues hindering your website’s visibility and traffic.
3. Content Optimisation: Explore new creative and strategic options by examining the content on your website.

If you accomplish these three objectives using the checklist, you can expect increased traffic and visibility for your website in 2024.

So let’s come to item number 1 of our complete SEO checklist for 2024:

Domain Audit via Site Operator.

If you go to Google search and search for the domain name of your website (site:website.com), then you will see the URL search results of your website. All SEOs know this. But they use it to see if the page index of all SEOs is there or not. Now this is the wrong method. Because the site operator does not give 100% correct information about indexing.

Utilise the site operator in Google Search to assess your domain’s indexing status. Verify that no test or staging domains are unintentionally indexed, and check for any hidden subdomains.

Google Search Console Audit

Google Search Console is the primary tool that covers the organic part of your website. It has a lot of information. That’s why I will provide you with a list of what you have to check for the GSC audit.

• Server Error in Website.
• An error of 403 Access Denied.
• Error of Discovered, Crawled, and Currently Not Indexed. How are these pages? You have to check them out.
• Is there a manual action on the website?
• Is there a security message for the website in the Google Search Console?
• Is there a removal request?

Google Analytics Audit

Google Analytics can analyse the complete traffic on your website. Learn google analytics to analyse your website’s traffic comprehensively through Google Analytics, and for this process, check out the steps below:

• Is the Google Analytics code missing on some pages of your website?
• How many pages of your website are getting 1 or 0 clicks through organic traffic?
• Is there an index page on your website? Index bloat means that many pages of your website get indexed. On which there is no traffic. In the second step, you have taken out the number of pages with 1 or 0 clicks.

(Index bloat calculation: First of all, you have to go to Google Search Console. And from there, you have to take out the number of all your total indexed pages. And how do you divide it? The number you took out in step 2. For example, if the total index pages of your website are 100, And the pages with 1 or 0 clicks are 60. We will divide 100 by 60. And the number that comes up will be your indexing status number. If this number is less than 1.5, If it is less than 1.5, then there is an index bloat on your website. That means you need to reduce such useless pages. And if it is more than 1.5, then it is fine. There is no problem.

Sitemap

A sitemap is not compulsory for indexing your website. But through Sitemap, you can tell Googlebot. Which pages do you want to index? Whom do you want to index? Whom do you want to rank?

• Is a sitemap present on the website?
• Had it been submitted to the Google Search Console?
• Ensure the sitemap is clean and excludes pages with no value. For example, Terms and Conditions, Privacy Policy, and Refund Policy. These types of pages will not be on your sitemap.

Robots.txt

Robots.txt is like a guide we give to search engines for our website. It tells them which pages they can look at and which folders they should avoid. It also helps them find our sitemap, which is like a map of our website.

Tips for Robots.txt:

• Keep It Simple: Make your robots.txt file easy. Don’t complicate it with too many details.
• Allow Important Pages: Make sure you’re allowing search engines to look at the important pages on your site. Don’t block them.
• Don’t Block Categories: Avoid blocking category pages. Let search engines explore them for a better understanding of your content.
• Include Sitemap URL: Tell search engines where to find your sitemap by including its URL in the robots.txt file.

By following these tips, you ensure that search engines understand your website better, making it more accessible and user-friendly.

Navigation audit

Navigation, or the menu, is crucial for your website. It’s not only about the homepage; there are numerous internal pages to explore. The navigation serves as the gateway to all these pages. Typically, the homepage attracts the most traffic. A well-designed and inviting navigation system can guide visitors from the homepage to internal pages, increasing their time on the site. This, in turn, enhances overall traffic. However, it’s important to note that this discussion doesn’t delve deeply into the specifics of navigation.

Steps for better navigation:

• Is your menu intuitive?
• Connect internal pages
• Do use breadcrumbs.

Backlink Audit

There are a lot of tools to audit backlinks that provide a lot of data. But what will you see in the backlink data? DA, PA, spam score. You can see all that. But along with that, there are a lot of things to see.

• Backlinks are not divided between www. and non-www.
• Links are not taken from spammy websites. You don’t just have to check the spam score of your backlink websites. But visit the website and see if the website is feeling spammy in general. Is it genuine content? What type of traffic is there? What type of audience is it catering to?
• Are your top pages—the pages that are most important and have the most traffic—the pages that are getting the most backlinks or not? That is, your most important pages should be the most-viewed pages.
• Are your top pages also gaining the most internal links? If not, then you can manage the internal links yourself.
• Are your websites getting backlinks from reputed websites? If not, then manage them.

On-Page Audit

Let’s see the important things on-page issues in detail:

• URLs must be SEO-friendly: That is, there should be a keyword in your URL. It should be small. You should not use any text other than English in it. And so on.
• Keywords should be in the slug of the URL, the title of the page, the alt attribute of the image, and the h1 and h2 tags. You don’t have to put keywords in everything. But it should be natural. Where should you put keywords in the content of your page?
• The content of the pages should be of satisfactory length. There are some topics on which small content is good. Some topics need to be explained in great detail. But as your target keyword and the focus keyword, you should also have content of the same length.
• You should give a link to the internal pages in the content.
• Page speed: No matter how good quality it is, whether it is manually written by a human writer or the best copywriter, if its speed is low, it is not performing well, and the user’s device is loading slowly, then Google will not consider it helpful.
• Orphan Pages: If there is a page that you have made, willingly, and you consider it good, but it is neither linked to any main page, nor is it linked to a category page, nor is it linked to any other page that you have indexed.
• Resolve 404 pages: URL that Google is calling 404; did you ever take it seriously? Is that page getting a link from somewhere on your website’s other page, navigation, or internal content? If you are getting such a link, then you go and correct that link so that this problem can be solved. If this link is being used only on external pages, in backlinks, which do not exist now, then you don’t have to do anything for that URL. You can ignore this problem.

In summary, as you prepare for 2024, implementing the outlined SEO checklist is key to boosting your website’s performance. For personalised and effective enhancements, consider professional SEO services. They provide expert insights to ensure your online presence thrives in the evolving digital landscape. Here’s to a successful and optimised year ahead!